World of chocolate luxury with viral Dubai chocolate style blocks

It’s a flavour combo that balances calm and chaos, with creamy richness, fruity pops, and that unmistakable matcha edge all coming together in one indulgent bite.

STRAWBERRY MATCHA!

The indulgence you know, now in a jar.

CHOCED SPREADS!

Row of jars labeled 'Choced' on a dark background

Handcrafted with passion, this bar features layers of crisp kunafa pastry intertwined with the rich, earthy notes of roasted pistachios, all enveloped in smooth Belgian chocolate.

PISTACHIO KUNAFA

A luxurious fusion of tradition and innovation, our Baklava Chocolate Block is crafted from the finest Belgian chocolate. Capturing the essence of the iconic Middle Eastern dessert

BAKLAVA

This extraordinary creation marries the creamy indulgence of Nutella with the delicate crunch of traditional kunafa pastry encased in premium Belgian chocolate.

NUTELLA FUNAFA

nutella chocolate block with brown background

The Pistachio Biscoff Chocolate Block is a must-try for anyone seeking the perfect blend of notorious powerhouse flavours.

PISTACHIO BISCOFF

notorious chocolate block with blue background

Jar of Choced Pistachio Kunafa Spread with a spoonful above and toast below on a wooden surface.

Glass jar of green pistachio kunafa spread with black lid and dark label reading Choced in orange cursive.

Pistachio Kunafa Spread | 270g

$19.00

Open jar of pistachio and Biscoff kunafa spread with greenish-brown texture next to toast with spread on wooden surface.

260g jar of Pistachio & Biscoff Kunafa Spread with black lid and dark label.

Pistachio & Biscoff Kunafa Spread | 260g

$19.00

Open jar of Nutella Kunafa Spread with navy label and bread slices spread with chocolate hazelnut spread on wooden surface.

270g jar of Choced Nutella Kunafa Spread with black lid and navy label.

Nutella Kunafa Spread | 270g

$19.00

Glass jar of creamy baklava spread with chopped nuts on top, spoon beside jar, and toast with spread on dark slate surface.

Glass jar of 275g Baklava spread with black lid and navy blue label featuring gold lettering.

Baklava Spread | 275g

$19.00

Glass jar of Cookies & Cream Spread with dark blue label and visible creamy spread with cookie bits inside.

270g glass jar of Choced Cookies & Cream spread with black lid and dark blue label.

Cookies & Cream Spread | 270g

$19.00

Glass jar of pistachio kunafa and pink fairy floss spread with gold and navy label and gold spoon on dark surface.

Jar of pistachio kunafa and fairy floss spread with black lid and navy label with pink and orange lettering.

Pistachio Kunafa & Fairy Floss Spread | 160g

$19.00

Stack of white matcha chocolate blocks with visible strawberry pieces inside.

Green matcha chocolate block with red strawberry speckles beside matching green and pink packaging.

Strawberry Matcha Chocolate Block

$22.00

Stacked dark chocolate blocks layered with green pistachio kunafa and sprinkled with pistachio crumbs.

Dark chocolate block with green and gold splatter beside stacked pistachio-filled chocolate segments.

Pistachio Kunafa Dark Chocolate Block

$22.00

Out of stock

Pistachio Kunafa Spread | 270g

$19.00

Pistachio Kunafa Chocolate Block

$22.00

Nutella Kunafa Spread | 270g

$19.00

Pistachio & Biscoff Kunafa Spread | 260g

$19.00

Baklava Spread | 275g

$19.00

Cookies & Cream Spread | 270g

$19.00

Pistachio Kunafa & Fairy Floss Spread | 160g

$19.00

Nutella Kunafa Chocolate Block

$22.00

Baklava Chocolate Block

$22.00

The Notorious Pistachio Biscoff Chocolate Block

$22.00

Out of stock

Cookies and Cream Chocolate Block

$22.00

Out of stock

Navy blue gift box with gold seal and three dark chocolate bars labeled Choced Original Trio Gift Box.

Navy blue gift box with three dark blue Choced chocolate bars nestled inside on black shredded paper.

Choced - The Original Trio Gift Box

$69.00

Choced - Build Your Own Gift Box

$69.00 $75.90

On Sale

Mint leaves, blue and white marbling, and white sprinkles on milk chocolate.

3 Block Combo Pack

$55.00 $66.00

On Sale

Two green matcha chocolate bars with red strawberry flakes beside a stack of white chocolate pieces filled with dried.

Green matcha chocolate bar with strawberry pieces, one held above three stacked bars on pale background.

Strawberry Matcha Chocolate Block 2 Pack

$39.00 $44.00

On Sale

Two dark chocolate blocks with green and gold speckled tops beside a stack of sliced pistachio kunafa-filled chocolate pieces.

Dark chocolate block with pistachio pieces and gold dust sprinkled on top.

Pistachio Kunafa Dark Chocolate Block 2 Pack

$39.00 $44.00

Out of stock

A bold new take on chocolate

Our journey begins with the finest ingredients, meticulously sourced from every corner of the globe, from the bustling streets of Tehran to the serene landscapes of Bruges, our flavours reflect a commitment to sourcing excellence anddelivering an unparalleled chocolate experience.

Crafted using premium Belgian chocolate and infused with flavours inspired by global adventures, each Choced bar is a celebration of food adventure and creativity.

pistachio kunafa chocolate block with pitachio

Choced - Build Your Own Gift Box

Choced Premium Gift Box (included)

Containing your selection of 3 blocks from the following options:

Pistachio Kunafa Chocolate Block
Baklava Chococlate Block
Nutella Kunafa Chocolate Block
The Notorious Pistachio & Biscoff Chocolate Block
Cookies and Cream Chocolate Block
Current Limited Edition Chocolate Block (when available)

$69.00 $75.90

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